Techstars Startup Week Dallas 2018

This session will explore the growth of influencer marketing and where it is headed in the future. Influencer marketing was at one point in time an optional strategy, where now most businesses view it as essential to marketing success. Attendees will learn from a conversational chat on how or why micro-influencers are important to marketing for businesses, how to work with influencers, the future of this marketing component, and more. This session will reveal the effects of the trend from both the influencer and marketer's perspective, along with an appearance by a local TV celebrity who will shed light on how and why she decided to partner with brands to monetize her influence.