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Thursday, April 5 • 11:00am - 12:00pm
The Future of Influencer Marketing: Why Micro-Influencers are Key to Marketing Strategies

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This session will explore the growth of influencer marketing and where it is headed in the future. Influencer marketing was at one point in time an optional strategy, where now most businesses view it as essential to marketing success. Attendees will learn from a conversational chat on how or why micro-influencers are important to marketing for businesses, how to work with influencers, the future of this marketing component, and more. This session will reveal the effects of the trend from both the influencer and marketer's perspective, along with an appearance by a local TV celebrity who will shed light on how and why she decided to partner with brands to monetize her influence.

Moderators
avatar for Leah Frazier

Leah Frazier

Owner, Think Three Media
Leah Frazier is a leading FashionPreneur™ and was recognized as one of Dallas' most successful women for 2015. In addition to this elite recognition, Leah received the “Rising Star” award for fashion blogging by Fashion Group International of Dallas in 2017, and was also nominated... Read More →
avatar for Jennifer Karsner

Jennifer Karsner

Founder & CEO, LINC
Jenn Karsner is the CEO and Founder of LINC, a platform that provides unrestricted access to expert level education for creatives in the beauty industry through live events, online curriculums, interactive webinars, & a community  Known in the industry as “Jenn... Read More →
avatar for Ken Weber

Ken Weber

Ken Weber owns one of the most prestigious vintage & contemporary fashion resale stores in the country. Ken started his career as a costumer for films, commercials and television. His resume includes working with actors such as Dennis Hopper, Julie Harris, Hal Holbrook, Kathy Bates... Read More →

Thursday April 5, 2018 11:00am - 12:00pm
WeWork - Thanksgiving Tower 1601 Elm St, Dallas, TX 75201