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Amber LaFrance

Culture Hype
Dallas, Texas

PR maven Amber LaFrance is making a name for Dallas artists” - Dallas Observer.

Hardworking, diligent and passionate about her clients, Amber thrives off of working with creative brands and like-minded people. A music-obsessed marketing guru, Amber spent time at the Texas Music Office and Bonnaroo Music and Arts Festival before honing her PR skills at Juice Consulting, a boutique firm in Austin, TX. She fell in love with the world of PR and started her own creative marketing and PR firm, CultureHype. The full-time entrepreneur spent the last six years working local, regional and international press campaigns and loves supporting emerging artists. An advocate for Dallas visionaries, Amber has made it her mission to shine a spotlight on North Texas arts and culture. Now the proud co-owner of the historic Longhorn Ballroom, she looks forward to bringing back a piece of Dallas music history and creating new opportunities for local talent on its legendary stage.