avatar for Kerry Rupp

Kerry Rupp

True Wealth Ventures
General Partner
Kerry Rupp is a General Partner at True Wealth Ventures, a new early-stage venture
capital fund investing in women-led businesses in the sustainable consumer and
consumer health sectors. In addition, Kerry provides innovation & strategy consulting
through her DisRuppt practice, leveraging over 20 years' experience launching and
growing startups and new lines of business. Her core service areas are Corporate
Innovation, Strategy & Business Development, Venture & Corporate Development and
Economic Development.

Kerry is also a nationally-certified instructor for the National Science Foundation’s
Innovation Corps (I-Corps) program, helping university-based teams to commercialize
their science and technology research. She is an active startup coach who is asked to
judge at startup competitions nationwide and is a frequent speaker on entrepreneurship,
innovation and early-stage investing. She serves as a mentor at Capital Factory,
Galvanize, and International Accelerator and is on the Advisory Panel of the Texas
Health Catalyst program at Dell Medical School.

Previously, Kerry was CEO at DreamIt, a Top Ten US startup accelerator and early-
stage venture fund, where she was directly involved with the launch of over 150
companies. During her 5-year tenure with DreamIt, she grew its programs to five cities,
raised a $20M follow-on fund, and initiated the DreamIt Access (minority entrepreneur),
DreamIt Athena (female entrepreneur), and DreamIt Health programs. These specialty
programs were conducted in partnership with Comcast Ventures, Penn Medicine,
Independence Blue Cross, Johns Hopkins University, Northrup Grumman, Kaiser
Permanente, the state of Pennsylvania and the SBA.

As a General Partner at DreamIt, Kerry reviewed thousands of startup applications, led
the DreamIt Fund II LP fund design, raised funds, performed due diligence and made
investment decisions. Today, DreamIt companies have an aggregate enterprise value of more than $1B.

Before DreamIt, Kerry was herself the founder of an online travel service, Holiday
Golightly, which organized unique group travel excursions for women. She has also
advised senior executives at Allrecipes.com, ReadersDigest, LexisNexis, Payscale, and
Taleo on stategy, business development and marketing. She has held Vice President
level positions at AllRecipes.com, Jobster, Classmates.com and LexisNexis. Kerry
began her career as a consultant with McKinsey and Andersen Consulting (now

Kerry holds an MBA from Harvard Business School and a BA in Biology from Duke
University. She serves on the board of the Texas 4000 for Cancer, the advisory board
for the Austin Tech Alliance, and on the leadership teams of Women@Austin and the
Austin chapter of the Harvard Business School Alumni Club. She is an avid adventurer
that has visited over 50 countries and 49 US states.