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Rich Last

Axcelora
E-Commerce & Digital Retailing
Fort Worth, TX
Richard E. Last is one of the co-founders of Axcelora, connecting service providers with retailers. He retired from the University of North Texas in 2016 where he led the Digital Retailing degree program, and was Senior Director of their research center for Global Digital Retailing. Mr. Last has over 20 years of industry experience in Digital Retailing. Under his leadership, JCPenney began selling merchandise via the Web in Oct.1994, the first Department Store online, and by 2005, the first $ Billion Apparel and Home Furnishings website. He also led JCP’s international expansion of its catalog business in the 90’s. From 2007-11, Mr. Last served as Chairman of Shop.org.He currently serves on the Editorial Boards of Total Retail and of Retail Touchpoints. He served on the National Retail Federation Board of Directors from 2004-08.

My Speakers Sessions

Tuesday, April 3
 

11:00am